Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion. 

 

Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

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About us

Holsinda Management Limited was established in 2011. The founders come from roles within successful online gaming operators, both European and US facing. Holsinda was formed with the goal of offering Marketing, Operational Management, Consulting and Corporate Services to new start-ups as well as established brands.


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Get in touch

Holsinda Management Ltd.
Totalserve House 17 Gr.Xenopoulou Street
3106 Limassol
Cyprus

+ 44 33 0606 1205

advertising@holsinda.com